CJ FOODVILLE VIPS 빕스 브랜드 분석
CJ FOODVILLE VIPS 빕스 브랜드 분석.pptx


목차
1.Company Analysis
2.Category Analysis
3.Consumer Analysis
4.Brand Analysis
5.Competitive Analysis
6.Promotional Analysis


본문
Mission statement
1. Distinctive taste and quality are considered the first value.
2. Satisfy tastes of various customers as multi-brand.
3. Serve the special Korean value in Global food markets.


Well-Being

1. Uses environmentally friendly materials.
2. Don’t use dye.
3. Don’t use preservatives.
4. Don’t put additives.
Consumers expect to be good through Fresh ingredients.



Purchasing cycles
The industry’s number one in terms of sales


Seasonality
X : VIPS has different events at each season


The critical factors
Competitive points, Concept, Brand image,
High quality menu, Exclusive atmosphere,
Clean facilities, Large parking area


1992
The first family restaurant
35 stores
Various exotic food
Repositioning
High price → A folksy low price image


본문내용
ysis
Consumer Analysis
Company Analysis
Category Analysis
Brand Analysis
Promotional Analysis
CONTENTS
PAGE:3
Company Analysis
1997, Opened first branch in 등촌
2003, Launched Ltd. CJ FOODVIILE
They was Seperated form CJ
2008, Opened 90th store
But now, There are 74 stores
VIPS’ HISTORY
VIPS is domestic brand,
So they don’t pay loyalties
They are pursuing an advanced family restaurant.
PAGE:4